Increasing numbers of lodges, camps and coastal resorts feature cultural visits on their entertainment schedules. Usually these will be to an authentic local village where visitors are invited to enter a typical ethnic home, watch a dance display, or watch beading and handicrafts being done. Often they will also be invited to purchase locally-made items - which will often be much more authentic than those available in the usual gift shops. Part of the eco-cultural revolution, cultural visits play a vital part both in ensuring that the people of East Africa benefit from the national tourism income, and that Africa's ancient cultural heritage is sustained and supported for the future. Typically, all the members of the visited village will receive payment from the organisers, who will also often provide other benefits such as; clean water, health support, educational support, jobs etc. Village members are, therefore, more than happy to cooperate with the scheme. A naturally welcoming and friendly people, the East Africans are also usually genuinely delighted to welcome guests and meet people from other countries.